Who are you talking to? You can’t craft a message unless you know who’s going to read it. While audience demographics are a good starting point, you’ll have a clearer picture if you build profiles with real life humans — either people you know or people you research on Facebook. It’s not creeping if you call it market research!Click for more words! →
Social media should and used to be called social networking. Facebook, Instagram, LinkedIn, YouTube, Twitter, each outlet targets a different audience and helps you reach different goals. The main goal remains the same though, communication. Social is your daily conversation with customers and potential customers. How do you engage scrollers in that conversation? How do you connect with strategic partners? How do you build community online?
There’s a reason Facebook is so popular. It’s the faces. We may be staring at screens as we connect over the internet, but we’re humans staring at screens where we want to see other humans. Whether Facebook, your website, or the front door of your business, it’s important to be human. This does not mean you need to litter your website or social media with selfies (though smiling faces do equal likes.) Being human on the web means writing with voice, highlighting the people behind the company, making visitors feel welcome.Click for more words! →