Covid Pivot - Flowfold Faceshield
Community

Go With The Flow (Covid pivot my axis)

Pivot pivot pivot – ok, we got it – businesses should be agile no matter the circumstances. But is Covid Times success really about pivoting, or simply adjusting what you do best to a market shift?

Bissell Brothers Beer
Community

Selling Poop Chews During a Pandemic

The economy must go on. We know this as we shelter at home during the Covid-19 pandemic. Most small business owners are putting community before profits (at least here in Maine.) But many marketers are deaf to the overriding uncertainty, and trying to sell us stuff we don’t need at a time when we’re unlikely to buy.

Google My Business
Google

Google My Business Is Calling

Google defines your online business identity. Take control of how Google is branding you by answering the call of your Google My Business listing – look it up, claim it, respond to reviews and questions, add photos, posts events. This is the single most important piece of your web presence.

Instagram Snow Rolling Fatties
Social

Everyone Loves a Big Dump

Snow piles rock social media when you’re marketing a winter playground. Seems obvious, right? I didn’t know until I saw the bombogenesis first-hand.

Hero Images Loading
Websites

Hero Images Have No Superpowers

It’s a circle, on a plane, oh wait it’s a hero image! Does a larger-than-screen image dominating the entire “first look” a visitor gets of your website really draw them in? How long will someone wait for the loading circle to give way to the giant image or video?

Facebook Research
Social, Websites

Know Your Audience: Stalk Them on Social Media

Who are you talking to? You can’t craft a message unless you know who’s going to read it. While audience demographics are a good starting point, you’ll have a clearer picture if you build profiles with real life humans — either people you know or people you research on Facebook. It’s not creeping if you call it market research!

Fast Websites VS Pretty Pigs
Google, Websites

Fast Websites vs Pretty Pigs

No one wants to wait for your website to load. And Google doesn’t want to send people to slow websites. Prioritize performance over pretty. Or join the bloated pigs at the slop bucket.

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