Google My Business is your top marketing priority. Previously known as Google Local, this is your listing that appears on Google Maps, on the top of search results, and is the center point that brings together your whole web presence (website, social media accounts, reviews.) Google is where your existing customers find you, and where you find new customers. SEO (search engine optimization) is doing what Google wants, clearly spelled out by Google. Google Analytics is your primary insight into people who visit your website, their demographics, what they are reading. Google Search Console is where you see how your site is performing. Google rules the internet. Know the rules.

SEO: Because Google Says So

SEO is Google

What does SEO stand for? Search Engine Optimization. What does SEO mean? Do what Google says. SEO is not magic. Nor is it something you should have to hire someone to do as a separate function. If your web developer designs a site without SEO in mind, they are a hack. I realize I’m insulting people I’ve worked with here, but the reality is a website exists to provide relevant, current information. That’s what Google wants to find. That’s what Google wants to show people looking for said relevant, current information.

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