Google My Business is your top marketing priority. Previously known as Google Local, this is your listing that appears on Google Maps, on the top of search results, and is the center point that brings together your whole web presence (website, social media accounts, reviews.) Google is where your existing customers find you, and where you find new customers. SEO (search engine optimization) is doing what Google wants, clearly spelled out by Google. Google Analytics is your primary insight into people who visit your website, their demographics, what they are reading. Google Search Console is where you see how your site is performing. Google rules the internet. Know the rules.
Google defines your online business identity. Take control of how Google is branding you by answering the call of your Google My Business listing – look it up, claim it, respond to reviews and questions, add photos, posts events. This is the single most important piece of your web presence.
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No one wants to wait for your website to load. And Google doesn’t want to send people to slow websites. Prioritize performance over pretty. Or join the bloated pigs at the slop bucket.
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Why are you here? Who are you? What are your goals? Where are your customers? When and how can you possibly do it all? Answer all of life’s mysteries with your Marketing Plan! Or at least get thinking about the key questions.
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What does SEO stand for? Search Engine Optimization. What does SEO mean? Do what Google says. SEO is not magic. Nor is it something you should have to hire someone to do as a separate function. If your web developer designs a site without SEO in mind, they are a hack. I realize I’m insulting people I’ve worked with here, but the reality is a website exists to provide relevant, current information. That’s what Google wants to find. That’s what Google wants to show people looking for said relevant, current information.
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