Get the inside dopamine on why to tag businesses, organizations, and media peeps in your Facebook, Instagram and Twitter posts.
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Pivot pivot pivot – ok, we got it – businesses should be agile no matter the circumstances. But is Covid Times success really about pivoting, or simply adjusting what you do best to a market shift?
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Did it really take a pandemic to teach us all that there is no better way to market your business than simply being a good person?!
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The economy must go on. We know this as we shelter at home during the Covid-19 pandemic. Most small business owners are putting community before profits (at least here in Maine.) But many marketers are deaf to the overriding uncertainty, and trying to sell us stuff we don’t need at a time when we’re unlikely to buy.
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Google defines your online business identity. Take control of how Google is branding you by answering the call of your Google My Business listing – look it up, claim it, respond to reviews and questions, add photos, posts events. This is the single most important piece of your web presence.
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Snow piles rock social media when you’re marketing a winter playground. Seems obvious, right? I didn’t know until I saw the bombogenesis first-hand.
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It’s a circle, on a plane, oh wait it’s a hero image! Does a larger-than-screen image dominating the entire “first look” a visitor gets of your website really draw them in? How long will someone wait for the loading circle to give way to the giant image or video?
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Who are you talking to? You can’t craft a message unless you know who’s going to read it. While audience demographics are a good starting point, you’ll have a clearer picture if you build profiles with real life humans — either people you know or people you research on Facebook. It’s not creeping if you call it market research!
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No one wants to wait for your website to load. And Google doesn’t want to send people to slow websites. Prioritize performance over pretty. Or join the bloated pigs at the slop bucket.
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Why are you here? Who are you? What are your goals? Where are your customers? When and how can you possibly do it all? Answer all of life’s mysteries with your Marketing Plan! Or at least get thinking about the key questions.
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