Pivot pivot pivot – ok, we got it – businesses should be agile no matter the circumstances. But is Covid Times success really about pivoting, or simply adjusting what you do best to a market shift?

Did it really take a pandemic to teach us all that there is no better way to market your business than simply being a good person?!

The economy must go on. We know this as we shelter at home during the Covid-19 pandemic. Most small business owners are putting community before profits (at least here in Maine.) But many marketers are deaf to the overriding uncertainty, and trying to sell us stuff we don’t need at a time when we’re unlikely to buy.